Why You Should Outsource Content Writing

Hey guys, full disclosure here but I have completely outsourced this entire article that you are about to read (Meta, I know) from a few different article providers.  I did this for a few specific reasons, and that was to show you how quality of an article you can get back from using content writing services.  I set myself a budget of $20 per article and I opted for the highest possible quality and word count I could get below that budget.  The TOC below will show you the various platforms that I tested and the articles that they had produced for me.

At the very bottom of this article I will have a list of service providers that I have used in this article and which one I rated the best.

So knowing that this article was outsourced, you may be wondering if you should actually read it or if it will actually bring you any value? Hell yea it will! Reading this article will give you a really good insight in to what sort of quality you can expect when getting someone else to write your content for you.  Everything below this section will be direclty copied straight from my content writer (grammatical errors and all) so you can rest assured that it is a true reflection of what you will get back from this writing platform.

Disclaimer: I outsourced this portion of this article with iNeedArticles

The particular service that I used for this portion of the article is iNeedArticles.
You can check them out here.

(I will get a commission if you sign up through my link, at no extra cost to you)

 


There are websites all over the place that are rife with useful content. Have you ever wondered how it all gets written when the site owners have so many other responsibilities on their plates? It is as simple as making the decision to hire a content writer to take care of it on your behalf.

 

WHY YOU NEED TO HIRE A WRITER

There are many reasons that people hire others to create content for them. As was mentioned above, sometimes it is all a matter of not having enough time to add this to the list of other tasks that are already on a filled plate. If you hire a content writer, it gives you the opportunity to take your time and energy and invest it elsewhere.

Here are a few other reasons someone may decide to add a writer to their payroll:

1. You Cannot Write Well

When you are trying to capture and audience, creating weak content is not the way to do it. If you know that writing is not one of your strong suits, it would make all of the sense in the world to hire a content writer to do it for you. This will give you an opportunity to reach a wide audience without you having to do any of the dirty work. No one ever has to know that the information they are reading was written by anyone other than you.

2. Stops Tunnel Vision

Writing about your own business is a bit fruitless since most people are not able to do this while being objective. This means that there are subtle things that should probably be pointed out, yet you will not see them due to your tunnel vision. With someone else looking at things from another point of view, they can offer readers a fresh take on things you have probably discussed in the past.

3. They Know Google

One of the main goals of content creation is writing things that are so strong they will help you reach the top of search engine rankings. While no one is 100{3d83f0ee6adc60c1f3a3a9e0f8a0e9d3e5ea92011cb8bc212aeed75deff629e7} certain of the algorithm Google uses to place sites, a content writer is likely to have far more insight than the average person. Hiring them will give you the chance to climb higher in the rankings than you have at any other point since the creation of your site.

HOW TO HIRE A WRITER

It may seem complicated to hire a content writer, particularly if this is not something you have done in the past. With that said, here are a couple of popular methods that can be used to find a writer.

Content Mills

These are websites that pay writers to create content on behalf of clients. You can log on to one of these sites, type in a few instruction and have completed content created in very little time. Depending on the site you use, the content can range from mediocre to incredible, so you have to be careful. Keep in mind that you typically get what you pay for, so being a spendthrift may not end up working in your favor.

Social Media Sites

People all over the world log on each and every day. It is about time you found a great way to use this to your advantage. There are two ways to scout for new talent on social media sites: You can place an ad or join a group that is frequented by people in the content writing community. The main difference in the two search methods is simple; using a targeted ad is more likely to help you hire a writer faster. On the flip side, joining a group is great if you are not in an immediate rush to find someone.

WHAT TO LOOK FOR IN A WRITER

There are many qualities that you should look for in a writer, including the following:

Experience

Not only do you want someone who has been writing for quite some time, but it is an added bonus if you are able to find someone who has experience in your industry.

Reliability

Your content will need to be on time, so make sure that you hire someone who can prove their reliability. Checking their references and asking about this is the best way to find out what type of person they are.

Competitive Rates

While you should not try to hire someone based on rates alone, you should be wary of people who charge for more than others in the same industry. A great writer will know how to sell themselves without undervaluing their skills or making you feel like you are being financially taken advantage of.

WHAT TO EXPECT FROM THE WRITER YOU HIRE

Now that you have a general idea of what type of person you are looking for, there are certain things that should be expected of anyone you hire.

1. They should be discreet and understanding of the fact that any content they create on your behalf if owned by you. This means they cannot use it again for their own personal gain.

2. It is important that they understand basic writing rules, grammar, misuse of the passive voice and things of that nature. They represent you and you do not want to appear to be anything less than professional.

3. They should have excellent communication skills. If there is anything about the work you are asking them to do that is complicated, they should be able to ask for clarification. You do not want to pay someone for things that were written incorrectly due to any misunderstandings.

Now that you have all of this information available to you, it should be clear why you need to have a content writer on your team. Use all that you have learned to look for someone who is more than ready to offer your business the boost it needs. As you were told earlier, content mills and social media sites are great starting points. Good Luck!


Blog rewriting service

Disclaimer: I outsourced this portion of this article with iWriter

The following portion of this article was done with a writer hired from the platform iWriter.
You can check out iWriters platform here
(I will get a commission if you sign up through my link, at no extra cost to yourself)


Why you should hire someone else to write your content for you

There are many reasons you should outsource content writing, and each of those reasons has to do with the long term health and success of your business. The internet is now easily the most powerful driving economic force in the world, and even if you run a traditional business you can’t afford to remain set in your ways and ignore the opportunities that it presents. In the online world content is king, and if you don’t have compelling and relevant content then you are pretty much guaranteed to lose site visitors. People have short attention spans, so if you can’t present them with content that captures their attention and provides them value, then they are clicking on to the next site. On top of providing them compelling of useful content you also need to provide them new content on a regular basis. New content will help you to keep visitors to your site happy, after all who wants to go back and read the same thing over and over again? Not only will visitors to your site appreciate fresh content, it will also help you to rank higher in search engine results.
Since content is so important many business owners make the mistake of first trying to provide their own content for their site. Obviously as the owner of their business they feel they are experts at what they do, and for most of them they are correct. So the decision to provide their own content makes sense from this standpoint. The problem that arises is that while most business owners are great at what they do, what they do probably doesn’t involve writing content for a website. There’s a lot more to writing compelling and effective content than just putting a few words together. Content needs to be Search Engine Optimized as well as interesting for your site visitors. With the specific things that content needs to have in place to be effective many business owners will eventually realize that they should outsource content writing.

1. Content Needs To Be Search Engine Optimized

Most people have heard of Search Engine Optimization, or SEO for short. While most business owners probably have a broad understanding of the subject they are likely far from being an expert. SEO involves arranging the text, headings, and subheadings of content so that it attracts the attention of the different web crawlers that search engines use to determine page rankings. Did you know that the most clicked on search engine results are the first three? Did you also know that if your site falls to the second page of a search engine result that you will have very few people ever clicking on it? Being near the top of a search engine result is essential, and the best way to do that is to let a professional provide your content for you.

2. Writing Content Is Very Time Consuming

For even the most gifted of writers actually writing content is time consuming. For the average person it can be very time consuming. But that’s okay you have plenty of free time it’s not like your running your own business right? The point here is that you probably have your hands full with your business as it is. Factor in your personal life on top of that and the amount of free time you have during your day is probably next to none. So where exactly are you going to find the time to write content for your site? Don’t forget this isn’t some one time thing you need to do. This is something you have to do on a regular basis unless you want to watch your site’s page rank start to slip. The next thing you know your revenue is dropping as less and less people visit your site, this is never a good thing. The point here is that you have a lot to do already so letting a professional provide for your site’s content needs only makes sense.

3. Hiring A Professional To Write Content For Your Business Is An Investment

One of the biggest reasons that business owners are reluctant to outsource content writing is that they see it as just another expense. When you combine this viewpoint with the feeling that they are experts at what they do so they can just write it themselves, the you have a perfect explanation as to why this continues to happen. But instead of looking at hiring a professional to provide your content as an expense, you should instead look at it as an investment into the future of your business. Great content that is Search Engine Optimized is tremendously valuable and can help you to attract a lot of new customers while helping you keep the ones you already have. So you aren’t just paying another bill when you hire a professional to write for you, you are investing money into something that is going to give you a great return.

4. A Professional Content Writer Can Give Your Site A Much Needed Fresh Voice

Even if it turns out that you do have a knack for writing your own content for your site, and you continue to do so for a extended period of time, there is still a compelling reason to hire a professional. So why should you spend money when things are working just fine how they are? It’s simple, it helps to freshen things up on your site. Every writer has their own unique voice and style, so over a long period of time people can get kind of numb to that voice. Even if you make an effort to change up the way you string words together and your overall tone, chances are the content you are writing will come across as similar to everything else you have written. That’s the beauty of outsourcing, you don’t have to try to change up your style you just switch up writers every now and then. That way you really do have a fresh voice on your site instead of just trying to trick visitors into thinking that you do.


Outsourcing content writing

Disclaimer: I outsourced this portion of this article with HireWriters

The following section of this article was written using an outsourcer from the platform “hirewriters”
Check out HireWriters Platform Here
or you can view the rest of their section to check the quality of their writers work.
(I will get a commission if you sign up through my link, at no extra cost to yourself)


How to Write Content for a Website

Okay, you just finished building your website. It has a sweet design, the right style and it is easy to use. Now you need to create content for your site. You want to generate some really great content that is going to capture peoples attention. Your content should motivate them to drop everything else they are doing just to focus on what your site has to offer.

An experienced content writer can accomplish this goal. Simply because they have been doing this very type of thing for many years. They understand how to get people to hang on their every word. They know how to draw in visitors and to capture an audience. However, an inexperienced writer is not as effective. They write information that makes people want to leave their site or they say things that makes no sense at all.

If you are a begging writer and you lack the knowledge to create effective online content, keep reading this material. The information listed below is going to clearly explain the basics for writing dynamic content that will keep people hooked onto your website. Let’s take a look at these basic writing tips for creating compelling content.

1. Give People what they Want or Need

Giving people what they want or need is a very important business rule. It should also be the guiding principle behind why you are creating content. If the message you are sending people doesn’t make sense, they will usually leave your site and find another one that does.

Depending on the type of site you have, you should make your content something that is exciting for visitors to experience. For example, if your site is about football, your content should talk about various aspects of this sport. Your homepage should explain what football is in such a way that it makes people want to jump up, run outside and start tackling people as they come down the street.

While I over exaggerated the above point, you get the idea. Your website’s content is necessary for keeping people locked into your site. As long as you are presenting the right type of information that they want or need, then people will come to your site for information and to buy whatever it is your selling. This brings up the next point.

2. Know your Audience

You cannot give people what they need (or want) if you don’t know who they are. Your website should have already been created for a specific group of people that you are trying to appeal to. Once you know your audience you can then figure out what it is they like to read and listen to. Then you can write content that fits within that framework. You should know your audience simply because it will help you to make the best content possible.

3. Write your Content on a Conversational Level

Do not write your content with sophisticated language structure unless you are trying to appeal to a group of people who appreciate this type of speech. The average person does not communicate like an English professor, so your content should not come across like they do.

Honestly, you should write with standard English rules. However, most people do not use “good English” when they communicate. They just don’t. So, your information should use good English standards on its basic level but it should also be relaxed enough that a person feels like they are talking to a friend. This is a hard balance but with practice you should be able to pull it off.4. Keep your Content Fresh

4. Keep your Content Fresh

Your content should be fresh and up to date. You must constantly update your site’s information as often as you need to. If you are selling products, have a news site or a site that stays at the forefront of the latest trends; then you will constantly need to update your information. When you constantly provide people with intriguing new information, you will keep people coming back to your site wanting more of what you have to offer.5. Don’t Forget the SEO

5. Don’t Forget the SEO

SEO or search engine optimization is how people find specific sites on the internet, whether they are looking for them or not. SEO optimization uses specific keywords within content so that search engines can provide websites, blogs and pages to users. Keywords are usually specific words related to a particular subject.

For example, if you have a website about ice cream then keywords such as ice cream, frozen treats, sundaes and ice cream cones are keywords that can be used for SEO on your site. Remember, to spread the keywords out and not jumble them together. You should also use them sparingly since search engines tend to overlook sites that stuff keywords all throughout their content.

6. Pictures say a 1000 Words

Visuals are important on any website. They help to break up the content. They also should be used to help stimulate content. You can add an amazing picture to your site then create dynamic material that supports the photo.

Using a combination of photos and pics sometimes helps to keep visitors locked into your message. If your picture is really on point and something visitors want to see; they are going to want to know more about it. That’s when you should write some powerful messages to hook in your audience.

7. Your Content should Hook Lazy People and Scanners

A lot of people do not like to read. They usually read because they have to. So, your content should also be written with these individuals in mind. It was already mentioned that your content should be written in a communicative pattern. You should also keep in mind that some of your visitors are going to be lazy or trying to zip through your site.

So, put in some words and phrases that will grab their attention. Once again, this goes back to understanding your audience. You have to know how your audience thinks and feels if you want to connect with them. This tactic also works for the lazy people who don’t like to read.

These content writing tips for beginners are guaranteed to improve your site’s overall performance. They are not going to work all the time under every circumstance. The main thing to remember is to keep your content interesting, updated and easy to understand. Once you master these skills, you can then create content that will continuously keep people coming back for what they need and for what they desire.


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